That is also a reference to the title of the "news" article on gizmodo.com. Sorry that this wasn't clear. In particular, I was imagining that gizmodo A/B teste

That is also a reference to the title of the "news" article on gizmodo.com. Sorry that this wasn't clear. In particular, I was imagining that gizmodo A/B tested "Most of Greenland Melted about a Million Years Ago" vs "Most of Greenland Melted in the Recent Past". The latter (to a non-geologist) is quite a bit more sensational.