1. When things go awfully wrong, still go ahead - but analyze what went wrong where. Make note of what contributes to the failure, and how to fix it. Start with

1. When things go awfully wrong, still go ahead - but analyze what went wrong where. Make note of what contributes to the failure, and how to fix it. Start with why did the startup fail? Or why is the startup losing users? Is there anything you can do to fix it? Is it feasible to fix it, and will it generate profits? When will I reach a break-even point? etc. But if you believe in your DREAM, then GO AHEAD. 2. You can almost sense about the potential of your startup idea. If you think there are ways which could improve you revenue, or media exposure ( in a good way ), do it. Change your maket processes, partners so that you save every single penny, but make sure you build a lot of good will along the way) 3. If your startup is bleeding a lot of money, and when you don't SERIOUSly see a future for your startup, QUIT. Of course, when the market doesn't need a product, its value goes down. If you believe you product has the potential, but isn't successful because of other factors (like lack of media exposure, etc), go GET IT. Hope I was clear... Thanks!!!