Not really related but as a Shopify customer of 5 years, we are unbelievably happy with the platform. The thing I love the most is the customer service, we are

Not really related but as a Shopify customer of 5 years, we are unbelievably happy with the platform. The thing I love the most is the customer service, we are UK based and it doesn't matter what time of day I call, I get through to someone and they are always incredibly well informed and helpful. I've never had to be transferred, it doesn't matter if I'm calling to talk through a weird DNS issue, ask what the current best way to work on our theme locally is or to simply add a specific feature from the top tier (real-time carrier rates) to our plan, the first person I speak to is the one that helps the whole way through. This is so rare with a tech, and frankly, any company and is the single biggest reason why we never look anywhere else or consider moving. As far as stability goes we've never had an outage and never had a slow down due to high traffic even after national radio appearances. And you're right about livelihoods being on the line - our Shopify store isn't our biggest revenue stream but it's the one that generates most of the profit as we make higher margins selling direct, if our store were to go down it would be a nightmare.