4 ms·
Tone is not the issue. The issue is writing which communicates nothing. Here is how one might write copy for medical software: http://www.epic.com/about-index
by absconditus 16y ago
Tone is not the issue. The issue is writing which communicates nothing.
Here is how one might write copy for medical software:
http://www.epic.com/about-index.php http://www.epic.com/about-index.php
If you look around their site you might be pleasantly surprised. You might also notice that they do not write press releases.
- eavc 16y agoThat's good copy. I think it's very good, actually. But it's use of "global impact," "interoperability," "integrated," and passages like, "The award-winning EpicCare EMR is known for being fast and physician-friendly. Integrated access and revenue systems simplify administration," are the kinds of things that get made fun of unfairly. It's an easy target because so often those terms are over-used, but as someone else commented here in talking about "full service, end-to-end, etc." sometimes you have awkward or niche language because you're describing something awkward or niche. Not all abstract language is empty.