Their single biggest problem is OpenID. Normal people have zero tolerance for such shenanigans. It's confusing to create an account and login. On top of that as

Their single biggest problem is OpenID. Normal people have zero tolerance for such shenanigans. It's confusing to create an account and login. On top of that asking for such information seems like a scam to non-techies. I know, I know there is significant support for OpenID. Yet it's still a distraction to the site. And it still scares people away. This may be acceptable for tech to tech communities but not for the rest of the world.