Of course it would have costs. It'd have the cost of IT and management, software maintenance, PR, support and of course drivers and vehicles. One of the fundame

Of course it would have costs. It'd have the cost of IT and management, software maintenance, PR, support and of course drivers and vehicles. One of the fundamental problems of Uber is that they cannot be cost-competitive either on the driver and vehicle side or on the corporate side because they're less efficient than their competitors at both: http://www.nakedcapitalism.com/2016/12/can-uber-ever-deliver-part-two-understanding-ubers-uncompetitive-costs.html http://www.nakedcapitalism.com/2016/12/can-uber-ever-deliver...