I am not saying that you can't acquire 100 real customers under $2000 (in many niches you certainly can), but that if you can do this on demand for any service

I am not saying that you can't acquire 100 real customers under $2000 (in many niches you certainly can), but that if you can do this on demand for any service then $2000 is far too cheap. If you can get me 100 real customers I will pay you $10,000 in a heart beat. In my niche we can't acquire customers under $2000 a pop - luckily the LCV supports this expenditure. My customers don't click on ads, don't respond to emails, don't respond to snail mail (even hand written ones), and don't answer their phones. The only way we can reach them is by physical cold calling and we have to visit each prospect multiple times in person to get to the stage we can make a presentation. The only good news is once we go through this ordeal 75% of our prospects buy.