We paid $600 per lead for a meeting with a CEO or VP of a sizable company that met various criteria. It sounded great because we were confident that we could cl

We paid $600 per lead for a meeting with a CEO or VP of a sizable company that met various criteria. It sounded great because we were confident that we could close enough deals to make it profitable. In reality we only got a few leads and they weren't as relevant as we had hoped. We ended up suing for breach of contract and got about 1/2 of our money back. My takeaway was to be very skeptical of someone else that says they can get customers for you. It may work at a later stage for a company but for earlier stage companies I'm not sure you can (or should) outsource that. That said, you can probably find people who haven't had the same experience as me that would pay you some $.