37signals successfully became the company I spoke with a few friends about starting quite a few years ago. Make good products leveraging new technologies aimed

37signals successfully became the company I spoke with a few friends about starting quite a few years ago. Make good products leveraging new technologies aimed at small business. Work smarter, not harder. Make a strong, useful core set of features and provide simple interfaces. We decided against doing it because we estimated it would be too difficult to market our products, regardless if they are superior to their competitors, because of the target market. Although our plan was selling actual software, in a pre-web technologies world. How 37signals has been successful in doing that is quite impressive. That gives them the right to be arrogant in my opinion. Now whether or not it is going to help or hurt their sales is an issue that needs to be addressed. Just because they CAN be arrogant doesn't mean they should. But if they are trying to start some 'beef' to get some PR going and its working, then kudos.