Designing for yourself doesn't show contempt for the customers but quite the opposite. They design for themselves as they are representative of their customers.

Designing for yourself doesn't show contempt for the customers but quite the opposite. They design for themselves as they are representative of their customers. This is true because this is what they've always done. If you design for someone else it is harder to know if building the right thing. Also you are less likely to be enthusiastic about the product and therefore quality will probably suffer. This attitude doesn't show contempt but courage. The courage to be able to say no and disappoint a few to protect the quality of the product that serves many very well.