I don't see how someone would be able to benifit from getting firearms into movies since I'd say more then 90% of the people consuming this medium can barely te

I don't see how someone would be able to benifit from getting firearms into movies since I'd say more then 90% of the people consuming this medium can barely tell a P226 from a Makarov or even tell the difference from a SIG MPX from an AR15. Don't you need the Brand-Recognition for this sort of advertising? Is this not how this form of normalization works?