Eugene Kmetovicz's book, New Product Development: Design and Analysis (1992) includes a graph and formula demonstrating the importance of time to market. The fi

Eugene Kmetovicz's book, New Product Development: Design and Analysis (1992) includes a graph and formula demonstrating the importance of time to market. The first mover acquires a much larger part of the market by being first and becoming the standard. His book, while a bit dated, is a good read. https://www.amazon.com/New-Product-Development-Design-Analysis/dp/0471555363 https://www.amazon.com/New-Product-Development-Design-Analys...