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really good advise to wanna-be execs that don't _really_ have anything new to say on a subject, but want to be considered an expert. And then at the end, it kin
by andrewfromx 10y ago
really good advise to wanna-be execs that don't _really_ have anything new to say on a subject, but want to be considered an expert. And then at the end, it kind sounds like the author is saying you MUST divulge at least 1 secret, 1 thing that supposed to be internal only but you will leak.
- eschuman 10y agoNot at all. It can be explaining something, predicting something, a piece of analysis, anything. If a company wants thought leadership, they have to say something that will surprise people. It doesn't have to be a secret product plan.
- ohjeez 10y agoThe point is to please say something _interesting_. Or unique. Or at least non-obvious. You've no idea how many execs say things that essentially come down to, "Our product is really cool" or "Security is important." And they (or their PR people) sincerely are astonished when they are not quoted.