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I can't fault the VCs for checking to see if there's fire when they see smoke. It's part of their job. I do think it's funny that they spent around $600 bucks
by bluetwo 10y ago
I can't fault the VCs for checking to see if there's fire when they see smoke. It's part of their job.
I do think it's funny that they spent around $600 bucks and got way more attention than they would have if they bought a NIPS sponsorship for 10k.
- semi-extrinsic 10y agoIt's not a new observation that organic marketing, which can be very cheap, handsomely beats paid advertising. If you're building a new sneaker brand and you spend $1000 leveraging your contacts to get Drake wearing your shoes at a concert, it'll beat an orders-of-magnitude more expensive advertising campaign.