Right, there are plenty of people who would be happy with basically Facebook and Gmail alone. And the cable companies will be more than happy to extract $40-$60

Right, there are plenty of people who would be happy with basically Facebook and Gmail alone. And the cable companies will be more than happy to extract $40-$60 a month from granny that uses maybe 1GB of bandwidth from those two sites at best. This puts say, Hacker News, in a very bad position. As well as any new startup that wants to compete against the major players with billions of dollars. Already there are people strong-armed into AT&T's DirecTV Now, which is zero-rated on AT&T's wireless network. With the pitiful bandwidth caps on mobile data, how can Netflix possibly compete with that?