This. I've made comments like this more then once on HN: people see 'microsoft' and they think it is just the company selling an OS and office suite and forget

This. I've made comments like this more then once on HN: people see 'microsoft' and they think it is just the company selling an OS and office suite and forget or don't know there's more to it. The research for one, which has indeed been going strong for decades, but now also the hardware side which does have at least some innovation to it imo.