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Interesting idea. Let me talk about something very tangential, if I may: a minor branding query. Why go with "A Qureshi Media startup. Contact us at contact@qu
by mamurphy 10y ago
Interesting idea. Let me talk about something very tangential, if I may: a minor branding query.
Why go with "A Qureshi Media startup. Contact us at contact@qureshimedia.com" in the site footer?
It made me wonder "hmm, why haven't I heard of Qureshi Media, let me check them out, they are probably some huge media conglomerate." To my surprise, http://qureshimedia.com/ http://qureshimedia.com/ appears to be the website of a consultancy that includes the less than inspiring text "Our new site will be up soon."
If you are managing multiple established brands, having that in the site footer makes sense to me. For what appears to be a company's only brand, I wonder if it might be better relegated an "About" page. Thoughts?
- adamqureshi 10y agoI AM working on it! thank you. ;-)
- moron4hire 10y agoI think it makes a lot of sense for a company--especially one whose primary business is as a consultancy--to carve products out into their own brands. And you have to start somewhere.