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"Creative" is a well established commonly used term from the publidging and advertising worlds. Definition #2 at https://en.m.wiktionary.org/wiki/creative#Noun
by dannypgh 10y ago
"Creative" is a well established commonly used term from the publidging and advertising worlds. Definition #2 at https://en.m.wiktionary.org/wiki/creative#Noun https://en.m.wiktionary.org/wiki/creative#Noun
- logicallee 10y agoYour definition defines it as an uncountable noun (like bread - a slice of bread - a loaf of bread, not "give me two breads"). But below in this thread I asked for example usages and the person I asked said: >"We have to work on the creatives to show to the client next week." That does not match the definition you just linked. https://en.m.wiktionary.org/wiki/creative#Noun https://en.m.wiktionary.org/wiki/creative#Noun it says "creatives" are people "some of the creative" (and the like) would be the things. It explicitly calls it uncountable in that definition. So does the wiktionary entry need expnasion, or was the example usage I received, wrong?
- dannypgh 10y agoThat's a philosophical question based on whether you hold a descriptive few of language or not. "Creative" as a noun meaning content shown in a single advertisement with the plural of "creatives" is definitely in use in the places I've worked, which include a magazine/traditional publisher and a silicon valley tech company that has a large market share of the advertising industry.
- logicallee 10y agothanks - I would say the wiktionary entry probably needs updating in that case.