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"That creative hasn't been performing well, regardless of channel." "Our creative review process is taking too long." "Can you pull all the ads for that creat
by cbr 10y ago
"That creative hasn't been performing well, regardless of channel."
"Our creative review process is taking too long."
"Can you pull all the ads for that creative?"
"How good the creative is matters a lot more than how you deliver it."
(I haven't worked in ads since 2012, though, so my memory of the jargon may be off.)
- logicallee 10y agoThanks. So what is the meaning of your third example? It's distinct from "Can you pull that creative"? In other words what is an "ad for a creative", as that is your third sentence? The others are clear.
- cbr 10y ago"Can you pull that creative?" would mean basically the same thing, and is probably what someone would say. I included "ads for" to try and clarify that the actual things you're taking down are the ads.
- logicallee 10y agothanks