I absolutely agree, and generally prefer descriptive names over the silicon valley marketing focus group vomit the typical company name is these days. That sai

I absolutely agree, and generally prefer descriptive names over the silicon valley marketing focus group vomit the typical company name is these days. That said, CoreOS was perfect. A name that is both largely descriptive, short, and doesn't pigeonhole the product into one static market segment during it's lifetime. This? I will refuse to even bring it up in executive strategy meetings since it's such a horribly confusing name that will just cloud the subject being discussed in explaining what I meant. Certainly a minor thing, but definitely a minor step backwards not forwards.