You're misattributing motive. It's just industry jargon that evolved over time. It's used because it compresses a key industry concept. There's about as much

You're misattributing motive. It's just industry jargon that evolved over time. It's used because it compresses a key industry concept. There's about as much motive to use the term "creative" to sound cool in advertising as there is to make "dongle" sound sexual in consumer electronics.