> Amazon is heavy with their advertising and this have a huge mindshare with potential customers and even non-customers alike. No amount of extraordinary exec p

> Amazon is heavy with their advertising and this have a huge mindshare with potential customers and even non-customers alike. No amount of extraordinary exec play would have changed that in favor of Cisco. Actually - Amazon is now an established brand name even in the corporate/enterprise execs' minds, but Cisco used to be way more famous and trusted than Amazon until recently. They've never been the cheapest or first to market, but their stuff works well enough and their support is good, esp. if you have the patience to first go through the mostly useless level 1 and 2.