Although the OP's quote is not nearly as extreme, it does remind me a little of this: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf ht

Although the OP's quote is not nearly as extreme, it does remind me a little of this: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... It's a design brief that explains how the new Pepsi logo is the physical manifestation of the grand unified 'theory of everything'.... or something like that. I still can't figure out whether it's meant as a parody.