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It looks like they are positioning this as an efficient way to create ad units, not entire websites. Maybe it should be called Google Ad Designer?

• linkmotif 10y ago
  That was my first thought. If so, maybe this will make those ads suck less?
  • ourcat 10y ago
    there is no way on earth a full page interstitial/popup could suck less.
    • cbr 10y ago
      Close buttons could work reliably