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1. They don't believe the benefit will be realised in their circumstance. 2. There is both opportunity cost and hidden cost for trying your solution.
by m1sta_ 10y ago
1. They don't believe the benefit will be realised in their circumstance.
2. There is both opportunity cost and hidden cost for trying your solution.
- dsacco 10y agoAnd to add, these are reasonable things for a consumer to believe that are not evidence of irrationality.