Slide 57 is a good one (Netflix): Total Lifetime Value of a user: $6/mo x 22 mo. lifetime = $132 Acquisition Cost of user: $40 affiliate or advertising Lifet

Slide 57 is a good one (Netflix): Total Lifetime Value of a user: $6/mo x 22 mo. lifetime = $132 Acquisition Cost of user: $40 affiliate or advertising Lifetime gross profit of user: $92