I actually think the end goal for Amazon isn't making the food themselves(in a centralized operation), but creating a platform , across the US , where such busi

I actually think the end goal for Amazon isn't making the food themselves(in a centralized operation), but creating a platform , across the US , where such businesses can operate and compete strongly , while owning the very cheap delivery network to corporate offices(and the network effects that come with it), and the customer relationship. And the next step, is using that network to deliver chilled meals employees will take home(in an isolated container). At low enough price point, and high quality(which munchery seem to do) this could replace many dinners,a very big business , while also offering a disruptive attack on Walmart, and restaurants in general.