Maybe you're charging too little? Price is a signal of product value. The customer might be wary of getting an immediate 5x return on their $35 investment, thin

Maybe you're charging too little? Price is a signal of product value. The customer might be wary of getting an immediate 5x return on their $35 investment, thinking there is some trick in the value proposition. If your price matched their immediate return ($200?) then they might be more receptive because the value equation is balanced.