3 ms·
That's not really true. Look at the ads that are targeted at you, and you'll see that adtech data is really quite inaccurate. Ad companies collect the data so
by idlewords 10y ago
That's not really true. Look at the ads that are targeted at you, and you'll see that adtech data is really quite inaccurate.
Ad companies collect the data so they can make impressive promises to investors and clients, or just tick a box in a spreadsheet somewhere. Anyone in the industry will tell you that they are bad at using it, and bad at vetting it. Ad company data is nothing like what you could get from Google or Facebook.
- ChuckMcM 10y agoOk. Try this experiment at home. Create a fictitious business and sign up for a Facebook advertising account. Now call your assigned sales rep and say "Hi, our business sells Halal meats for the Muslim community, what parameters should I be using to target my ads to people who would be looking for that?"