This is by far the biggest argument in favor of the "pay-what-you-want" model. It's an efficient way to capture customers that would have been priced out of you

This is by far the biggest argument in favor of the "pay-what-you-want" model. It's an efficient way to capture customers that would have been priced out of your product. The other edge of the sword is the tendency of customers with the cash to skimp.