Firstly, every single screenshot that users have sent me over the past couple of months has been adorned with a persona. You don't like it, but a lot of end use

Firstly, every single screenshot that users have sent me over the past couple of months has been adorned with a persona. You don't like it, but a lot of end users -- where Firefox needs to make inroads do. As far as speed, well that's just more bullshit. Firefox has never been faster or lighter than it is now. The 3.7 beta includes plug-in isolation which is one of the critical missing features right now. Good on them. Firefox will do better focusing on end consumers (a better bookmark manager, improvements to the awesome bar, and sadly support for h.264 because it isn't going away), because nerds with nerd rage will always look for some reason to pimp up their own imagined importance by telling you why they lost you. And BTW - I spend half my day in Chrome, half in Firefox. Many of the recent changes to FF have been great.