The following link has some good disscussion that is relevant to your scenario: http://www.marketingprofs.com/ea/qst_question.asp?qstID=20033 http://www.marketi

The following link has some good disscussion that is relevant to your scenario: http://www.marketingprofs.com/ea/qst_question.asp?qstID=20033 http://www.marketingprofs.com/ea/qst_question.asp?qstID=2003... Also I remember seeing a variety of "homemade" fare being pitched on Dragon's Den (Canadian version) in the past. You might consider trying to track down videos of these pitches as there may be relevant info regarding the marketing steps the entrepreneur has taken and what the Dragons suggest. For example there was an episode about "Ebesse Zozo Hot Sauce": http://www.cbc.ca/dragonsden/pitches/ebessezozo.html http://www.cbc.ca/dragonsden/pitches/ebessezozo.html I wasn't able in the short amount of time that I looked to track down a copy of that episode. Interestingly (given comments below about a video) there's a video of a kid drinking Ebesse Zozo Hot Sauce .. not very entertaining mind you and only 435 views: http://www.youtube.com/watch?v=Eg8wcn7xHA4 http://www.youtube.com/watch?v=Eg8wcn7xHA4 There's also info here about Denzel's Hotsauce: http://www.facebook.com/pages/Denzels-Hotsauce/37098955726 http://www.facebook.com/pages/Denzels-Hotsauce/37098955726 Reading through the wall posts should act as a great source of ideas for the various methods this person is using to market their hotsauce.