But these are not cheap cars. They are not competing with Toyotas, they are in the same price range as BMW Series 7 and Mercedes S-Class, executive-type limousi

But these are not cheap cars. They are not competing with Toyotas, they are in the same price range as BMW Series 7 and Mercedes S-Class, executive-type limousine. So they need to be in the same range as the interior comfort. People are happy paying now limousine-class prices for £20-30,000 range quality and comfort, just because of the novelty and image that a Tesla projects. But how much longer can they sell in the image without reinforcing the image with the styling, comfort and quality that is to be expected of a £60,000 car ?