I love the way they've rebranded spam as cold email. They even have a page defending it [1]: Since launching LeadFuze, the single most asked question has been:

I love the way they've rebranded spam as cold email. They even have a page defending it [1]: Since launching LeadFuze, the single most asked question has been: “What is cold email?”, followed by, “is it SPAM?” You won’t find the term ‘cold email outreach’ in the dictionary, but this is the basic definition: Cold Email Outreach – Is an ‘outreach’ plan that uses a personalized email to make contact with an individual person/prospect who you have had no prior connection. There are 5 key differences in Spam vs Cold email. Here they are..... So sending unsolicited email isn't spam, because it's an "outreach program". Anyone might confuse them with trying to help troubled teens. Their key argument is that that complying with the CAN-SPAM act makes their spam not spam. They even suggest that since the law doesn't require an unsubscribe link, don't inlclude one. Instead make people actually reply to your emails asking not to be spammed by you: You don’t have to use an “unsubscribe” link which takes away some of the personal aspects of the email. Instead, ask them, “Please let me know if you are not the right person to contact for this.” It’s a good alternative that keeps things personal. [1] https://www.leadfuze.com/what-is-cold-email-and-is-it-spam/ https://www.leadfuze.com/what-is-cold-email-and-is-it-spam/