It's a virtual reality experience that runs in the browser. These experiences can be anything: games, tools, entertainment. Mostly anything that a native VR exp

It's a virtual reality experience that runs in the browser. These experiences can be anything: games, tools, entertainment. Mostly anything that a native VR experience can provide (given the limits of Web APIs). The benefit to having this content in the Web are: - Open ecosystem - No gatekeepers or app stores - No downloads / installs - Link traversal (hop from one VR experience to another without having to change "apps") - Instant publish (throw up a site without a review process) - Instant sharing (Tweet a link to a VR site) - More accessible for content creators or web developers (HTML, JS) - Larger audience: no one is going to download a VR app for your small store, but they would more likely click a link on a web page to open it - Easier to do cross-platform content