While I agree the press is not your customer, I disagree that it is too slow or doesn't spell things out. For starters, if the press doesn't like your product,

While I agree the press is not your customer, I disagree that it is too slow or doesn't spell things out. For starters, if the press doesn't like your product, odds are they will give some hints as to why. They may not spell out exactly what you should change, but they should give some hints as to why they are not happy (and it may not be what they say you should change). In terms of speed, odds are you aren't going to get a massive press hit right off the bat. It will probably be some industry/niche blogs, local publications, etc. You only need a couple to start observing trends, and from there you iterate. Roll out the improvements, test it, and hell, even reach out to the reporters and ask if they like it better. It may get you follow-up press, and even if it doesn't, hopefully you'll get some useful feedback.