Every health plan has been doing this for years. I processed insurance claims for over five years and that was not my observation. Granted, it was one company,

Every health plan has been doing this for years. I processed insurance claims for over five years and that was not my observation. Granted, it was one company, I processed accident claims and it was supplemental coverage. But when I was there, I was initially encouraged by the trend towards adding "wellness benefits" because I had naïve fantasies this meant they were working towards getting people healthier. Nope. It was entirely about "If we offer specific tests and call them wellness benefits, we have higher retention." That was it. There was zero interest in actually making customers healthier. And I was horrified and I am pretty cynical these days. So, I guess, I am wondering if you have supporting evidence? (Links to articles, stats, etc?)