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Exactly! "Customers pay us more than our competition. They clearly love us and we're doing something right" is a nuanced point hard to make in an ad, but it nee
by kirubakaran 10y ago
Exactly! "Customers pay us more than our competition. They clearly love us and we're doing something right" is a nuanced point hard to make in an ad, but it needs to be made somehow. That's probably why Statefarm et al focus on their customer service in their ads, but those ads don't sound so catchy.
- emodendroket 10y agoAccording to Consumer Reports the last I checked, State Farm is near the bottom of the pack in customer satisfaction among claimants.
- kirubakaran 10y agoOh interesting. I guess that's the benefit of not competing on price. People assume you're probably good at something if you aren't the cheapest.