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One problem with APUs is that they make it so difficult to rank offerings by performance. A convenient benchmark blend is a reasonably useful approximation of a
by usrusr 10y ago
One problem with APUs is that they make it so difficult to rank offerings by performance. A convenient benchmark blend is a reasonably useful approximation of actual utility for conventional general purpose CPUs. But when GPU becomes part of the mix, you get a lot more uncertainty if you do not investigate the details. For an entry level system, where APUs are at home, few people are willing to invest that much effort into their buying decision.
AMD marketing tried to put GPU performance in the spotlight. The unfortunate effect was that a moderately informed consumer then had the choice between a somewhat predictable level of graphics performance paired with whatever CPU that came with it if buying AMD, versus a somewhat predictable level of CPU performance paired with whatever GPU that came with it if buying Intel. In most market segments, uncertainty about graphics performance has much less impact on buying decisions than uncertainty about general purpose compute. The (involuntarily, given their portfolio) focus of AMD's marketing on the graphics part of their APUs made it close to impossible to successfully communicate value-for-money advantages in their price range (assuming they had it).