After careful though based on everyone's feedback, I decided to go with jotting down the broad objectives and an informal list of specific objectives and a tent

After careful though based on everyone's feedback, I decided to go with jotting down the broad objectives and an informal list of specific objectives and a tentative budget for marketing. Perhaps once we have the site completed and launched and there is some growth, I can rewrite the plan in a more formal manner based on the usage of the site.