4 ms·
I was thinking about doing a side project based on this a couple weeks ago. A few issues I ran into: - How do I actually know that my customers have been prope
by spollo 10y ago
I was thinking about doing a side project based on this a couple weeks ago. A few issues I ran into:
- How do I actually know that my customers have been properly opted out? I have opted out of snailmail marketing using these types a forms before and as far as I can tell my request was sucked into a black hole and I continued receiving spam mail from them.
- Some of these companies require a gross amount of information to opt yourself out. Another commenter mentioned transunion requires you to submit your SSN. I wouldn't be comfortable collecting that information and I dont think customers would be comfortable handing it over.
- There also a trust issue, how can you assure users that you won't turn around and sell their complete data to someone else?
- WhitneyLand 10y agoGood points. I think you could eventually solve trust with good behavior, transparency, and involvement of good people. On the black hole thing, is there any laws like CANSPAM that compel them to prove they're doing the right thing? What about testing them by buying lists anonymously and seeing if people are really opted out? This could also be used to generate press and goodwill by sharing who the worst offenders are.
- tixocloud 10y agoOpt out usually happens when marketers remember that they need to scrub their lists.