In this letter[1], the term is explained as > "Entirely new role in area such as cybersecurity, data science, artificial intelligence and cognitive business"

In this letter[1], the term is explained as > "Entirely new role in area such as cybersecurity, data science, artificial intelligence and cognitive business" Leaving the "Entirely new" bullshit, considering that "what matters most is relevant skills, sometimes obtained through vocational training", to me it seems that they simply want to hire software engineers while paying them 2x less than their market rate. New collar is a bullshit term meant to avoid saying white collar, because they will have the same job with a pay cut. [1]: http://fm.cnbc.com/applications/cnbc.com/resources/files/2016/11/15/IBM_LETTER_PG1.png http://fm.cnbc.com/applications/cnbc.com/resources/files/201...