And Black-Scholes just codified what seasoned options traders had understood for centuries. The reason it was important and rewarded is exactly that codificatio

And Black-Scholes just codified what seasoned options traders had understood for centuries. The reason it was important and rewarded is exactly that codification, which enables rapid understanding to a wider audience. Discovering something new is exciting and important. Explaining that discovery in a way usable by the rest of humanity is ground-breaking.