You say it like it's a con, but this is what makes Apple unique compared to their competitors. The PC market will always be around to make a clunky laptop with

You say it like it's a con, but this is what makes Apple unique compared to their competitors. The PC market will always be around to make a clunky laptop with a huge battery if the customers want it. Apple keeps pushing the limits despite annoying some of their customer base. And often times, the bet pays off in the long term - but not always. In the case of battery life, the tech hasn't caught up enough to make it not a problem for customers yet. Example: I have a battery case on my phone that looks like crap.