Really great article, I don't think I've read anything on tech PR that's this actionable in ages. You usually have a certain intuition for the points OP is tryi

Really great article, I don't think I've read anything on tech PR that's this actionable in ages. You usually have a certain intuition for the points OP is trying to make (be personal, be brief, don't spam, tell something interesting), but people rarely discuss actual strategies or plans of action in detail.