Car rental companies already manage this quite handily. Roughly speaking: economy, midsize, full size, SUV, 4WD SUV. "4WD, Bike rack, Dog area" -> 4WD SUV. Yo

Car rental companies already manage this quite handily. Roughly speaking: economy, midsize, full size, SUV, 4WD SUV. "4WD, Bike rack, Dog area" -> 4WD SUV. You'll probably have to snap on your own accessories (kayak/ski/bike rack) when the vehicle arrives. Or if you order in advance, you can pay extra to have a specific accessory configuration prepared and set up for you (vehicle drives itself to local servicing point to get configured).