Usually when top products have close performance price war starts so it's possible that "10% more expensive than the Intel" will be much lower than that Intel p

Usually when top products have close performance price war starts so it's possible that "10% more expensive than the Intel" will be much lower than that Intel price today. But Intel also has an ability to put pressure on OEMs (because of monopoly position and massive supply volume, so if they will not sell CPUs to some vendor as a punishment for buying AMD, AMD will not be able to supply enough CPUs on their own) and brand loyalty, so probably they will keep their "high-end" price points.