There's enough skepticism in this thread and comments (and I concur a lot with what's been written), so I'll try to take a positive "here's what could be possib

There's enough skepticism in this thread and comments (and I concur a lot with what's been written), so I'll try to take a positive "here's what could be possible" spin with it: I recently purchased a Bose QuietComfort 35 and I've noticed that the lack of chords + noise cancellation have made it so that I wear the headphones for the entirety of the day. The lack of fatigue while wearing the head phones is a big deal. Additionally, the lack of wires has changed my behavior in ways I did not expect pre-purchase. For example, I no longer need to take off my headphones to go to the bathroom. Or when I leave the desk to grab something, etc. These AirPods seem like they could make this behavior even more extreme. I can imagine just keeping them on all day without taking them off. That would be enough of a behavioral change personally to warrant the superfluous marketing copy of "Magical" and "Not Possible Before". Beyond that, if people really start walking around with AirPods in their ear all day, it could more of a fashion symbol success (new age earrings basically) than what Apple envisioned with the Watch. But, at the price they're going for, I doubt this will happen, but you can see where the marketing enthusiasm is coming from.