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I tried to turn getting press into a method that reads like a programming tutorial, and it turned out like this: https://medium.com/startup-grind/how-to-get-pre
by austenallred 10y ago
I tried to turn getting press into a method that reads like a programming tutorial, and it turned out like this: https://medium.com/startup-grind/how-to-get-press-for-your-startup-the-complete-guide-b79c57318113#.ks48826ah https://medium.com/startup-grind/how-to-get-press-for-your-s... it's had pretty universally good reviews, including from TechCrunch writers, etc.
- sean_patel 10y agoThis is wonderful! Thanks Austen. A very scientific step-by-step approach to getting PR. I will use this for getting press for my soon to launch 'side project'. I would also encourage all other HN readers who consider themselves to be 'I'm just the coder' to read this when launching your apps, side-projects. Thanks again! ~Sean
- clamprecht 10y agoThe AirBNB guys also described this "pyramid" concept in their old Mixergy interview (2010 I believe). I found it pretty helpful: https://mixergy.com/interviews/airbnb-chesky-gebbia/ https://mixergy.com/interviews/airbnb-chesky-gebbia/
- Mahn 10y agoReally great article, I don't think I've read anything on tech PR that's this actionable in ages. You usually have a certain intuition for the points OP is trying to make (be personal, be brief, don't spam, tell something interesting), but people rarely discuss actual strategies or plans of action in detail.
- armenarmen 10y agoThis is like a more practical tech focused version of Ryan Holidays stuff, awesome!
- kmf 10y agoThanks Austin, this is a huge help! I'd love to see more posts in this style re: marketing–I'm shockingly bad at pitching and selling my own stuff. Anyone have any suggestions?
- austenallred 10y agoI wrote a whole book in this style. https://www.indiegogo.com/projects/the-ultimate-growth-hacking-guide-secret-sauce-marketing--2/x/14399717#/ https://www.indiegogo.com/projects/the-ultimate-growth-hacki...