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Why is Apple so obsessed with calling everything "magical". If anyone believes this is magic, they also need to believe Apple employs wizards & witches.
by skynetv2 10y ago
Why is Apple so obsessed with calling everything "magical". If anyone believes this is magic, they also need to believe Apple employs wizards & witches.
- 794CD01 10y agoNot necessarily - they don't specify arcane magic. They could be using divine casters like priests or druids.
- dionidium 10y agoThey need only believe in a standard definition of the word "magical:" 2 beautiful or delightful in such a way as to seem removed from everyday life: it was a magical evening of pure nostalgia.
- jostmey 10y agoApple just wants to make sure the public understands how little it respects its engineers.
- Fnoord 10y agoBecause for the less informed customer that is descriptive, and allows those customers to enter the reality distortion field. It is the same with "Air", "Pod", iSomething", and "Pro". Meaningless buzzwords. Then again, every company has their set ("Surface", "ThinkPad", "Yoga", "Zen"). Trust me, it has nothing to do with real yoga or zen. I'll refrain to make a comment on "Pro". Just ignore the buzzwords, insofar that they don't tell you anything about the quality of the product and instead look at price/feature/quality comparisons and make up your own mind.
- JorgeGT 10y agoAt least ThinkPads are described according to MIL specifications, not references to alleged witchcraft.
- wmeredith 10y agoFor most people computers and technology is already magic.